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Mothers Day Classic Fundraiser

Mothers Day Classic is a Major Fundraiser on Mothers Day in Australia

Mothers Day in Australia is also a day for rallying support for women of all ages who are affected by diseases that effect women specifically, such as Breast Cancer. One such rally event is the Mothers Day Australia Classic held each year in may locations around Australia - a worthy cause on a day of reflection.

December 2014
It's pink, it's fun, it's helping make breast cancer history: register now for Australia's largest Mother's Day event
Women in Super Mother's Day Classic (Sunday May 10, 2015)
The Mother's Day Classic fun run/walk has become a calendar must-do for thousands of families, friends and community groups, who revel in a festive event that supports a serious cause - funding research into breast cancer, Australia's most common female cancer.
Registrations are open now, to take part in a national event that last year involved 130,000 Australians in 98 locations, including 87 regional towns and every capital city.
Mother's Day Classic National Chair, Louise Davidson, said people participate for different reasons: some to honour loved ones lost to breast cancer, others to mark their survival - and a growing number who enjoy the event's family atmosphere and participate to reach their own health and fitness goals.
"It doesn't matter how you walk or run, or even how fast, it just matters why," Ms Davidson said.
Ms Davidson said while anyone attending a Mother's Day Classic will see festive dress-ups and an abundance of pink, this doesn't change the serious undertone of why the event exists in the first place.
"For every pink wig and tutu out on the course, there will be participants wearing tribute cards to honour loved ones living with breast cancer and remember those lost to the disease. We try to make Mother's Day Classic a fun and memorable day out, but we never lose sight of our purpose," Ms Davidson said.
Since it began in 1998, Mother's Day Classic has contributed $24.3 million to the National Breast Cancer Foundation's research program. In that time breast cancer 5 year survival rates have increased to nearly 90%.
"Money raised supports research into new treatments, diagnostic techniques and of course the end goal of finding a cure. The more we raise, the faster a cure can be found," she said.
Ms Davidson is the Victorian 2015 Australian of the Year (Local Hero), for her role in co-founding the Mother's Day Classic after she lost her mother to breast cancer.
Bring the family, set a fitness goal
Ms Davidson said while many of the people who participate in the Mother's Day Classic have a personal connection to breast cancer, each year it attracts more and more family groups who find it a fun and meaningful way to start Mother's Day.
To acknowledge this, the 2015 Mother's Day Classic provides discounted family tickets nationally and is planning more family activities and entertainment at the large events.
"Each year we see growing numbers of fitness groups, and groups of friends, who are using the event to motivate themselves and their friends to achieve health and fitness goals," Ms Davidson said.
"We think that's fantastic and we'd encourage everyone to set a fitness goal, gather your friends and register for Mother's Day Classic 2015."


"I look at the thousands of people who participate each year and if I could use three words to describe a common thread, I'd say 'determination, motivation and inspiration'," Ms Davidson said.
"They are determined to make a difference, motivated to meet their own health and fitness goals and inspired by the amazing participants they see who have been touched by breast cancer."
• Mother's Day Classic has taken place every Mother’s Day for the past 18 years, with Australians walking or running to raise money to fund National Breast Cancer Foundation research and honour those who have faced the disease.
• Breast cancer is the most commonly diagnosed cancer in Australian women (1% of breast cancer is in men).
• One in eight Australian women will develop breast cancer in their lifetime.
• In 2014, 15,270 women are predicted to be diagnosed with breast cancer in Australia. This equates to 40 women being diagnosed each day.
• On average, seven women die from breast cancer every day in Australia. Finding breast cancer early increases the chance of surviving the disease.
To register, fundraise or volunteer go to
Media contact:
Kathryn Britt
National Media Manager
0414 661 616
We can provide: * photographs * interviews * celebrity and survivor profiles
Organised by: Women in Super (WIS) is a national organisation of women working with and for not-for-profit superannuation funds. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.
Major sponsor: ME Bank has proudly supported the Mother’s Day Classic since 2005. ME Bank also supports the NBCF through its EveryDay Transaction Account with PINK Debit MasterCard. For every purchase a customer makes using their Pink Card, ME Bank donates 1 cent to support breast cancer research projects.
NBCF: is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since NBCF was established in 1994, more than $105 million has been awarded to fund more than 370 research projects to improve the health and wellbeing of those affected by breast cancer. For more information, visit

Record regional support for Australia's largest Mothers Day event - register now to make a difference for breast cancer

A record 97 locations will be in the pink around Australia on Sunday May 11 for the Women in Super Mother's Day Classic, Australia's largest breast cancer research fundraiser.

Organisers are delighted with the support from regional Australia in the fight against a disease that impacts one in 8 women.

Registrations are open now: find the regional event nearest you at and register, volunteer or donate online.

In addition to 11 metropolitan events, this year regional events have grown from 65 to a record 86 - in every state and territory, from Ararat (Vic) to Yamba (NSW), from Karratha (WA) to Weipa (Qld).

In 2013, a record $5 million was raised by 135,000 supporters who took part in the event around Australia.

This year a major milestone will be celebrated - the event, which began in 1998, will pass the $20 million mark in funds it has raised for the National Breast Cancer Foundation's research program.

This research has had a real impact on survival statistics and has also helped answer research questions for a range of other cancers.

Mother's Day Classic national chair, Louise Davidson, said the support from regional Australia was overwhelming, not only from a fundraising perspective but to show rural and regional women with breast cancer that they were not alone.

"As well as funding research, taking part in Mother's Day Classic is a wonderful way to show support and solidarity to those in the community dealing with breast cancer, so it's important for us to be able to offer events outside of the capital cities.

"Participants will tell you there is something special about the atmosphere at the Mother's Day Classic, whether you attend a huge capital city event or a small community gathering," Ms Davidson said.

Make Mother's Day, May 11 2014, memorable - register and fundraise

Mother's Day Classic is all about raising awareness and honouring those impacted by the disease, as well as funding vital research into treatment, detection and prevention.

"The more funds we raise, the faster a cure can be found. So instead of just registering this year, why not fundraise? Funding research is a great investment in the future," Ms Davidson said.

Major sponsor ME Bank is offering the ME Bank Inspiration Award to fundraisers. Raise $100 or more through online fundraising and you’ll be invited to take part and you could win $5,000 for a person who inspires you and $500 for yourself, in an ME Bank EveryDay Transaction Account with Pink Debit MasterCard*.

Since the event began in 1998, Mother's Day Classic has become the largest funder of National Breast Cancer Foundation research. 

In that time, 5 year survival rates for women diagnosed with breast cancer have increased to 89%.

Despite these advances, on average 7 Australian women die each day from breast cancer. With research, more can be done.

"Mother's Day Classic is a celebration of spirit and hope that together we can contribute to making breast cancer history," Ms Davidson said.

To register, donate or volunteer go to

For media information, including access to interviews and photographs with a range of newsworthy MDC participants of all ages around Australia, contact:
Kathryn Britt
National Media Manager
0414 661 616
Mother's Day Classic 2015  


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